Opening our own beer production: business idea. How to brew home beer What are the costs of producing beer?

The idea of ​​producing beer is not new, but the wide opportunities that open up with modern equipment make it relevant and profitable. Large breweries produce only a few varieties of the drink; their main advantage is the scale of production. Beer mini-factory

A small mini-factory can produce more than a dozen varieties, satisfying the tastes of a large number of consumers. You can regularly update the range, making the products interesting for connoisseurs of real beer.

A mini-brewery has a number of other advantages over large enterprises:


What types of mini-factories are there?

There are two types of small breweries:

  • microlines, for home use, capacity up to 1000 liters per day;
  • restaurant equipment with a capacity of up to 3000 liters per day.

Many restaurants open their own breweries, thereby attracting more visitors.

How to open your own microbrewery

The most popular are the beer production lines of the German company Speidel. The Braumeister device for a restaurant has the following technical characteristics:


Mini-brewery for home use Bavaria 70L (Germany).


Specifications:

  • productivity – up to 200 liters;
  • power – 2.5 kW;
  • boiler volume – 70 l;
  • control – automated, 10 recipes;
  • cost – 60,000 rubles.

Electric brewer Grainfather (China), technical characteristics:


Description of production equipment

A mini-factory for the production of various types of beer must have the following components:


You can supplement the production line:

  • water filters (50,000 rubles);
  • installation for washing kegs (RUB 250,000);
  • kegs (3000 rubles per 1 piece).

It is necessary to pay attention to the material from which the main production elements are made. In order for the equipment to serve for a long time, it is worth giving preference to stainless steel AISI 304 or corresponding to GOST 5632.


Today, high-quality steel for equipment is produced by the Italian company Ital Inox and the German Thyssen Krup.

The digester must be well insulated to ensure the best performance of the finished product.


To produce a filtered drink, it is necessary to include a frame or kieselguhr filter in the line. Frame filter provides better filtration and costs slightly less than kieselguhr.

If you produce beer for sale, you must have washing and disinfection equipment for kegs.

Production process

The technological scheme for producing beer using a small plant is as follows:


Raw materials for production

There are a large number of manufacturing recipes; many manufacturers select unique compositions and make a branded product. Regardless of the recipe, the main components of beer are the following:


The taste, aroma, color, foam stability and aftertaste of a beer drink depend on the malt. One type of drink can contain up to seven different types of malt. To produce 100 liters of product, 18 to 25 kg of malt is required. The most common types of malt are:


Hops in the drink provide specific taste and aroma, affect foaming and increase shelf life, and are used for clarification.

How is beer brewed in Russia and what is added to it?

The most commonly used granulated hops are:

  • traditional;
  • Zhatetsky;
  • Istra;
  • Northern Brewer.

Yeast is one of the main components, it also comes in different types:

  • bottom fermentation;
  • top fermentation;
  • yeast with spicy-pepper tones;
  • for a Trappist type drink;
  • for a lager type drink;
  • dry classic.

Brewery business plan


Capital costs:

  • the cost of a small brewery with a capacity of up to 300 liters per day is 1,600,000 rubles;
  • transportation and installation costs – 160,000 rubles;
  • total – 1,760,000.

Production cost of 300 liters:

IngredientQuantityPrice, rub.for:Price
Electricity60 kW1,47 1 kW88,20
Prepared water405 l0,05 1 l20,25
Process water1000 l0,01 1 l10,00
Hop0.1 kg2060 1 kg206,00
Malt75 kg120 1 kg9000,00
Yeast0.1 kg12000 1 kg1200,00
Total 10524,45
per 1 liter 35,08

Video: How Guinness beer is brewed

Many aspiring entrepreneurs today are interested in how to open a brewery, what are the pros and cons of this business, and how much does such a business cost?

A high-quality intoxicating drink is a subject of interest to a large number of people. Almost every adult man prefers to spend his day off drinking a bottle good beer in the company of friends, and modern parties simply cannot do without this drink.

Beer has not lost its popularity for many decades, but finding quality beer today is quite difficult - obtaining a license becomes much more difficult, due to which manufacturers are forced to increase the cost of the product.

Despite the fact that alcohol is harmful to the human body, live beer produced in our own brewery can also bring benefits - the natural ingredients contain many elements necessary for the body.

Types of breweries

Anyone can open their own brewery in modern realities. Business planning must begin with choosing its type, because this is what will generate income, probable expenses and production volumes. A business from scratch must take into account production volumes:

  • Microbrewery producing from twenty to five hundred liters of foamy drink per day.
  • A mini-brewery that produces from five hundred to fifteen thousand liters of beer daily.
  • A brewery with production volumes exceeding thirty thousand liters per day.

Companies can also be divided by the type of raw materials used to make the drink:

  1. Full production cycle.
  2. Shortened cycle.

In the first case, wort is used, produced directly in production by crushing and boiling grains. This process requires additional equipment, is very labor-intensive and time-consuming, but the quality of the drink is always at the highest level.

The second method is much simpler, as it involves the use of ready-made wort, but production volumes are limited to only three thousand liters per day.

Home

Distinctive feature This type of private brewery business is the ability to create a drink literally at home. Of course, the volumes will be quite low, but for using the drink for personal purposes this option may be ideal. The equipment will cost from five to fifty thousand rubles, and production volumes can reach thirty-five liters per day.

A home brewery can be located in a private house, or, if desired, even in a city apartment, the main thing is to allocate an area for equipment and raw materials and carefully monitor the process.

Craft

Breweries based on own recipes drink and produce special varieties.

Often such a process begins on rented equipment, and production volumes are quite low. Gradually this figure increases, but only on condition that the drink finds demand and its consumer.

Factory at the restaurant

And bars are the easiest places to sell your own beer, which is why a small brewery linked to restaurants becomes a profitable business.

If the establishment offers snacks and specialties in addition to drinks, demand will be high and consumers will definitely love the place. The main disadvantage is the need to increase prices due to high labor costs.

Advantages and Disadvantages

Opening a private brewery is quite simple; the main thing is to purchase the necessary equipment and pay close attention to the process of making and selling the drink. It is important to understand that, like any other business, a home brewery has its advantages and disadvantages.

The advantages include the following factors:

  • If prices are normal, the demand for the drink will be extremely high, since live, fresh beer has a lot of positive qualities, unlike bottled beer.
  • It is not at all necessary to invest a lot of money when planning to open your own brewery. The business can be increased gradually as demand increases.
  • With the right approach, it is possible to increase production volumes, and, accordingly, profits, in a fairly short period of time. In this case, you will have to invest in advertising and regularly update the assortment.

Flaws:

  1. High competition, which is not felt when selling a unique high-quality product at affordable price.
  2. The shelf life of the finished product is extremely low, due to which it will be necessary to immediately sell live beer in a restaurant to avoid financial losses.

Observe following conditions:

  • The finished product must be of the highest quality; this is the only way to attract and retain consumers.
  • The cost of beer should not be higher than the market average.
  • Increasing the number of places where the drink is sold will increase the number of consumers, and, accordingly, profits.

Private brewing business is a process that must be approached carefully; this is the only way to make a profit in a short period of time.

You can download it here to use as a sample.

Documents

Establishments that sell alcohol are often subject to all sorts of inspections, so in terms of documentation, everything must be impeccable.

It is important to know how much the registration process costs. It includes the following steps:

After the LLC status has been successfully obtained, you can start decorating the premises. To do this you will need the following documents:

  1. Permission from the sanitary service to start the equipment necessary for brewing beer.
  2. Permission from the fire safety service.
  3. Permissions from services for utilities, including water supply and sewerage.

The next step is obtaining a license to sell alcoholic beverages. It is worth considering that this requirement does not apply to all regions, so this issue must be clarified in local conditions.

Pay attention! Since beer is alcoholic drink, it requires registration of excise duty and regular payments for the use of the mark.

The final stage is checking hygiene standards, obtaining permission to operate in specific conditions and opening the establishment itself.

Room

One of the key factors for opening a brewery is renting or purchasing premises. For a microbrewery you will need an area of ​​at least forty square meters, and for a mini-factory an area exceeding one hundred meters square.

The hall must be divided into three zones:

  • production premises;
  • warehouse;
  • household department.

It is imperative to pay attention to the presence of all necessary communications and compliance with fire safety rules - this is what will be the key to successful work in the future without unforeseen circumstances.

Equipment

Any brewery, regardless of its size, must have the following equipment:

  1. Containers for fermentation of foamy drink.
  2. Containers for using technology.
  3. Laboratory equipment for quality assessment and other processes.
  4. Beverage filling system.
  5. Treatment facility.
  6. Stabilizers for electrical voltage.
  7. Refrigerators for storing raw materials and finished products.
  8. Equipment for cleaning, sterilization and disposal.

Pay attention! Modern equipment manufacturers often provide additional services, including delivery, installation, installation of all communications and even training of personnel to operate this equipment, so problems should not arise.

Income and expenses

Calculation of income and expenses for a small business is a key point, since it is by fixing all costs that you can understand how much money will be required to open a business and how quickly you can make a profit. The tables present data based on the production of one thousand liters of beer per day on an area of ​​one hundred and fifty square meters.

Starting investments

Attachment Amount (thousand rubles) Notes
1. Renting a building for a brewery 60 Over a period of two months
2. Carrying out indoor renovations 400 One-time investment, including interior decoration, cosmetic repairs
3. Purchase and installation of necessary equipment 11 300 Taking into account the average cost of a complete set
4. Purchasing additional equipment 300 Treatment facilities, refrigerators
5. Preparation of necessary documentation 25
6. Transport for the supply of raw materials and transportation of the product 250
7. Advertising attachments 40
Trial batch of product in a volume of 300 liters 50
Total: 1136

When using such equipment, the amount of starting investment will be approximately twelve and a half million rubles. Depending on the supplier and region, the figure may vary.

It is also important to find out which entrepreneurs expect monthly costs when producing one thousand liters of drink per day:

Type of expenses Amount (thousand rubles) Note
1. Payment for rent of premises 30
2. Expenses for maintaining the premises 5
3. Purchase of raw materials 700 Water supply and electricity are taken into account
4. Wages 180 With six employees
5. Regular promotions 20
6. Tax fees, excise duty payment 650
7. Depreciation 35
Total: 1620

Taking into account all these factors, the amount of monthly expenses will be more than one and a half million rubles per year. If you sell thirty thousand liters of beer monthly at the average market price, the profitability of the product will be approximately one hundred and thirty percent, which is considered an extremely high figure for any business.

Video: opening your own brewery – how much does it cost?

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To determine the most profitable business idea, it is necessary to analyze the client's needs. Beer production as a business is a pretty good idea for starting your own business. Fresh draft beer tastes significantly better than bottled beer. Restaurants and cafes can become clients of high-quality homemade live beer.

Before you finally decide on opening a beer business in Russia, you need to calculate the expected production volumes.

For example:

  • small brewery with a capacity of 55–550 l/day;
  • mini-brewery with a capacity of up to 15 thousand l/day.

It is most profitable, experts say, to open an enterprise with a product capacity of up to 1 thousand l/day.

Organization of a mini-brewery

How to open a microbrewery? Before you organize your brewery, you will need to select a room for making the drink. It should be spacious, as an exception - a home brewery, which does not involve the production of large volumes of product.

Theoretically, this can be organized, but it turns out to be unprofitable in terms of financial investments.

To create a full-scale beer business, you need to produce approximately 100 liters of beer per day. Regarding registration of a case, it is difficult to clearly determine the required set of documents, since beer production in some regions is subject to licensing, while in others this is not necessary. Therefore, before opening your own beer business, it is recommended to consult an experienced lawyer.

Business registration

  • If you want to organize an independent mini-brewery in order to sell your own beer, you must legally register your own business with the relevant authorities: tax, SES, PB.
  • First of all, you need to determine the legal form of the future enterprise. For a home beer business, the most optimal case is an individual entrepreneur (individual entrepreneurial activity). The process of paperwork in this case is carried out quite quickly, and a simplified taxation system is applied to the entrepreneur.

License

  • In Russia, bills related to licensing the beer business are annually considered for the production of a drink at home. Today, small beer production does not require a license. This is quite a significant advantage for starting your own business in this field of activity.

Home brewery space

  • “Home brewery” as an option does not involve large investments in furnishing the premises. Do-it-yourself brewing is a truly reproducible case with minimal cash outlay.
  • You can start a home beer business in a small, separately built room, or your own garage. Later, to expand the business, it is possible to rent a small production workshop.

Raw materials

  • The main raw materials for making beer are malt, hops, yeast, and, of course, water. The taste of the finished product depends largely on water. Experts recommend using soft, clean water to make beer. And this may require additional equipment.
  • Raw materials can be purchased abroad: from equipment suppliers, large beer manufacturers. Purchasing foreign raw materials is very profitable if you order goods in large quantities.

In this case, to start your own production you will need to invest about 2 million rubles, then the monthly profit will be about 200,000 rubles.

Production costs

How much does it cost to open a brewery? A brewery can be opened on its own with about $2,500 in hand. First you need to prepare the necessary documents:

  • Register the enterprise with government agencies.
  • Draw up a contractual agreement between the founders and a charter.
  • Other documents.

You will need about $300 to complete the documents.

The next stage is the purchase of the necessary equipment. Costs will depend on the planned scale of production. You can invest a minimum of $2,500. But, if you have the funds, then to organize a more extensive enterprise you will need about $7,000.

Profitability

  • The profitability of mini-beer production in Russia is about 40 percent.
  • Payback period is from two to three months.
  • In a workshop with an area of ​​30 square meters, it is possible to organize the production of 50 l/day.
  • To service the equipment of such an enterprise, it will be enough to hire one specialist.

In about six months, when the mini-production has paid off and some savings have appeared, the home brewery can be expanded. Profits from the beer business will increase accordingly.

Organization of a micro brewery

For a microbrewery to produce 100 liters of product per day, you will need a room with an area of ​​40 square meters. Such an enterprise will make it possible to produce 30–2000 liters of “live” product per day.

Minimum set of equipment

  • Electric stove.
  • Fermentation container.
  • Wort boiler.
  • Water filters.
  • Kegs.
  • Fermenters.
  • Specialized installations for sterilization.

Cost of equipment for a microbrewery

In Russia, one set of equipped microbrewery costs about $2,500. This includes:

  • Container with a water seal.
  • Set of laboratory equipment.
  • Technical documentation for the preparation of eight varieties of product.
  • Raw materials: malt concentrate, yeast, disinfectant.

To further ferment the product and distribute beer into separate containers, kegs are used - special sealed containers. It is recommended to purchase kegs from food-grade plastic. They are the most affordable, their capacity is 10, 25 liters.

At the initial stage, you can purchase used equipment. This will significantly reduce initial costs.

Profitability of the beer business

To create a mini-production at home, you will need relatively small investments. This makes this area of ​​activity very profitable and tempting for young entrepreneurs. The payback period for an average beer business is about one or two years.

The main advantage: the ability to organize a mini-production with its subsequent expansion.

Profitability of a microbrewery

  • Profitability – 40 percent.
  • Payback period: 1.5–2 years.
  • Monthly income – 600,000 rubles. with the cost of a glass of beer 0.5 l - up to 200 rubles.
  • Investments in the first year of operation - up to 4 million rubles.
  • Profit in the first year, taking into account taxation – 2.5 million rubles.
  • Income for the second year – up to 5 million rubles.

Micro brewery profitability

  • To make 50 liters of beer you need 3-4 cans of concentrate, 15 g of brewer's yeast, 2 kg of sugar.
  • Investment in a microbrewery ranges from $2,000 to $7,000.
  • Production profitability is 40 percent.
  • Payback – 2.5 months.

Conclusion

The profit of a beer company in Russia depends primarily on sales channels. A brewery as a business on a large scale requires considerable financial resources, which not every young entrepreneur may have at his disposal. A business idea for selling beer on tap does not require significant investments, so having little money, it is recommended to start with it, and later you can start your own production.

Business plan for organizing a mini-brewery with a production volume of 8800 liters of beer per month.

How much money do you need to open a microbrewery?

According to business plan calculations, opening a small brewery will require an investment of about 1,600,000 rubles:

  • Cosmetic repairs and preparation of the premises - RUB 300,000.
  • Purchase of equipment (turnkey brewery) - RUB 950,000.
  • Purchase of raw materials and ingredients - 50,000 rubles.
  • Recipe development, commissioning - 60,000 rubles.
  • Registering a business, obtaining permits and approvals - 50,000 rubles.
  • Other organizational expenses - 40,000 rubles.
  • Reserve fund - 150,000 rubles.

Step-by-step plan for opening a microbrewery

  1. Search for sources of project financing
  2. Selection of premises for a brewery
  3. Registration of a legal entity (LLC)
  4. Conclusion of a premises rental agreement
  5. Carrying out repairs, creating conditions for beer production in accordance with SES requirements and fire safety
  6. Purchase of a turnkey brewery
  7. Commissioning works
  8. Obtaining permission to release a product (declaration of conformity)
  9. Hiring staff
  10. Opening a business

Market prospects

In recent years, there has been an active growth in the number of small and medium-sized private breweries. If previously only large players were present in the foamy drink production market, today the picture is changing dramatically. The share of large enterprises in the total volume of beer production decreases every year. The reason for this is the development of new distribution channels and a change in the way beer is consumed. At the beginning of the 21st century, the Novosibirskprodmash company launched a device for foam-free filling of beer into PET containers using PEGAS Classic technology. Thanks to this, beer can now be poured into containers “by weight” at any point of sale, while the drink itself does not lose its original taste, the one intended by the manufacturer. The point of market saturation has not yet reached and is unlikely to occur in the coming years. Consumption will continue to grow draft beer and the number of small breweries per capita. This is confirmed by a comparison of the number of private beer producers in the USA and Russia. In America there are about 103 thousand people per brewery, while in Russia there are only 204 thousand so far. If we draw an analogy, our market can “get along” with exactly twice as many beer producers as there are at the moment.

Product Description

Our company plans to produce 7 types of beer: four light varieties, two semi-dark and one dark. The production volume will be 400 liters of beer per day or 8800 liters per month. The average selling price will be 58 rubles/liter. Thus, the estimated turnover of the enterprise per month will be equal to 510,400 rubles.

Download brewery business plan

Selection of premises

To organize a brewery, the business plan provides for the rental of premises with an area of ​​110 square meters. m. Of this area 60 sq. m. will be allocated for a production workshop, 30 sq. m. m. for a warehouse for finished products, the rest for a staff room, a warehouse for raw materials, a utility room, a shower room and a toilet. The room will be heated, with all necessary engineering systems connected: electricity, water, sewerage and ventilation systems. The rent will be 35 thousand rubles per month.

What equipment to choose for a microbrewery

As equipment, it is planned to purchase a turnkey mini-brewery with a production volume of 400 liters of beer per shift. The brewery equipment will include:

  • Malt crusher;
  • Mash-wort apparatus;
  • Filtration apparatus;
  • Hydrocyclone;
  • Refrigeration unit;
  • Steam generator;
  • Buffer capacity;
  • Cooking equipment control panel;
  • Pumping unit;
  • CIP washing;
  • CCT (Fermentation units);
  • Farvas;
  • Kegowash.

The production workshop will be divided into several departments: malt warehouse, brewhouse, fermentation department, washing and bottling department.

Recruitment

As brewery personnel, it is planned to employ a manager, a technologist with experience in the food industry (including in the production of beer drinks), line operators - a cook (2 people), a product sales manager, a driver and general workers (2 people) . The wage fund will be 128 thousand rubles per month.

Which taxation system to choose for a microbrewery?

The organizational form of the brewery will be a limited liability company based on the taxation system - USN. The tax will be 15% of the organization’s profit per month. A license for the production of beer is not required, however, it is necessary to obtain a declaration of conformity for the product being produced and notify the SES about the start of production activities.

Marketing and advertising

The beer produced is planned to be sold within the region. A small production volume will allow beer to be sold through literally 10 - 15 retail outlets. The developed network of draft beer stores in the city will allow you to find customers without any problems (there are at least 80 draft beer stores in our city). In addition to retail departments, it is planned to supply beer to restaurants and cafes. It is planned to hire a sales representative to conclude contracts with potential customers. His responsibilities will include monitoring the shipment of the product and maintaining work with clients.

Financial plan

Let's calculate the cost of producing one liter of beer at our enterprise (based on a production volume of 8800 liters per month):

  • Malt (0.21 kg/l) - 8.4 rub. (40 rub./kg)
  • Hops (0.00049 kg/l) - 0.19 rub. (380 rub./kg)
  • Yeast (0.00007 kg/l) - 0.49 rub. (7500 rub./kg)
  • Detergents (0.0059 kg/l) - 0.51 rub. (86 rub./kg.)
  • Water (7.2 kg/l) - 1.8 rub. (0.25 rub./kg)
  • Electricity (0.28 kW) - 0.98 rub.
  • Salary (8 people) - 14.54 rubles.
  • Rent - 3.97 rub.
  • Advertising - 3.4 rub.
  • Other expenses - 4.54 rubles.

The total cost of production of one liter of beer is 38.82 rubles.

How much can you earn by opening a microbrewery?

The retail price for a liter of beer will be 58 rubles. Thus, the profit from the sale of one liter will be: 58 - 38.82 = 19.18 rubles. Selling the entire volume of beer produced in a month (8800 liters) will allow you to earn 168,784 rubles. Minus taxes (USN, 15% of profit), net profit will be 143,467 rubles per month. The brewery's profitability is 49%. With such indicators of the business plan, the return on investment in opening a brewery will occur after 11 - 13 months of operation of the enterprise.

We recommend download brewery business plan only for (banner_bi-plan), from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Which OKVED code to indicate when registering a brewery

When submitting an application for registration, we indicate code 11.05 (Beer production), which relates to section C “Processing industries”.

What documents are needed to open a club?

It is necessary to open a legal entity - optimally if it is a limited liability company. The package of documents is something like this:

  • registration certificate;
  • certificate of registration with the Pension Fund;
  • certificate of payment of single tax (or general taxation);
  • premises rental agreement (in case of rental);
  • charter;
  • articles of association;
  • labor contracts with hired personnel.

Do I need permissions to open?

Licensing is not required to open your own brewery. However, you must obtain the following permissions:

  • from the sanitary and epidemiological station for the launch of equipment and sanitary safety of production;
  • from the madam's service;
  • from housing maintenance to water discharge and wastewater, sewerage.

Production technology

The technological process of brewing is approximately as follows: first, brew sugar syrup, which is subsequently mixed with the concentrate. The result is a wort that is cooled to 18-20 degrees. Yeast is added to it and the fermentation process begins. It lasts for several days, resulting in beer that is bottled in kegs. After 5 days, it is placed in a cool place, where it finally ripens for about another 2-3 weeks. For technological process must be observed by an experienced brewer-technologist. We also need an equipment adjuster, a cleaner, and a sales specialist. This is the minimum staff for a mini brewery.