Brand: Mars / Mars
Brand launch year: 1932
Industry: confectionery
Products: chocolate bar
Owning company: Mars Inc.
Year of company foundation: 1911
Mars(rus. Mars) is a candy bar manufactured by Mars Incorporated. It was first manufactured in 1932 in the English town of Slough by the American entrepreneur Forrest Mars. The recipe for making the bar has not changed to this day, but its size and the proportions of the main ingredients have changed year after year.
On the world market there are different options preparing the bar Mars. American version of the bar Mars was discontinued in 2002 and replaced by Snickers Almond, which received minor changes. Only in 2010 the American Mars was re-launched and was initially sold exclusively through Wal-Mart. European version Mars also sold in some US grocery stores, usually in the imported ethnic food aisle. Regional versions also exist Mars, for example in Finland and other Nordic countries it is sold Mars weighing 47g.
UK born
In 1932, Forrest Mars, the son of American candy manufacturer Frank S. Mars, purchased premises for a small production facility in the town of SLO. He had at his disposal £5,000, 4 employees, a small apartment behind the factory and the recipe for the popular chocolate bar produced by his father in the USA Milky Way, on the basis of which Forrest Mars invented that same bar Mars which is famous today. The chronicles of the town of Slow say that the young businessman realized that, in conditions of small production, he would not soon begin to produce his own chocolate for Mars, so the first bars Mars were covered in Cadbury chocolate. The new bar consisted of nougat and caramel, covered in milk chocolate. Currently, the basic Mars recipe has been kept the same, but the size of the bar and the proportions of the main ingredients have changed over the years.
Mars comes in a variety of package sizes: miniature bars called "Fun Size" (19.7g) and "Snack Time" (36.5g) (Both sold in different packages); slightly larger multipack size - 54 g; the standard size of one bar is 58 g and the “king size” is 84 g, which was later replaced by “Mars Duo” (91 g) - a package that contains 2 small bars instead of one large one. A standard 58 gram bar contains 260 kilocalories.
In 2002, the bar Mars, manufactured in the UK, has been modified and repackaged. There was less nougat, and the chocolate layer became noticeably thinner, which significantly reduced the weight of the bar. The packaging has also been changed. The font in which the word was written "Mars", became more subtle and with an emphasis on italics.
In the second half of 2008, Mars UK reduced the size of its standard bar from 62.5g to the current 58g. This was not widely publicized, but at the time Mars claimed the changes were designed to help tackle the UK's obesity crisis. The company later admitted that the real reason for the changes was rising prices.
Mars Company (Mars) is one of the most mysterious companies on the American market. It still remains private, despite a list of world-famous brands that bring it billions of dollars. Today, the owners of the Mars company are the grandchildren of its founder.
The status of a private company, or perhaps its location next to the headquarters of the CIA, led to the fact that Mars has always been a closed company. Its founders never aspired to fame and glory, which did not prevent them from entering 100 richest people in America.
The company's secrecy has given rise to many rumors surrounding it and its owners. There is an opinion that the current manager, Forrest Mars, personally makes a round of the production every day and takes a sample from finished products. We are talking not only about sweets, but also about animal feed.
Let's take a look behind the veil of secrecy together and learn the history of Mars in more detail.
The history of Mars dates back to the 19th century. In 1883, the future founder of the chocolate giant was born Franklin Clarence (Frank) Mars.
Frank Mars' family did not live well, so he grew up early and began working. At the age of 19, he was already selling sweets with all his might. It was at this moment that he chose the industry that determined his entire future life.
Success in his career helped Frank start earning enough. He was not rich, but he was able to afford to buy a house and married a girl named Ethel. She subsequently became his business partner.
At the age of 28, Frank Mars left his hired job and started his own business. He and his wife sell sweets in a store located right in their house.
All trade was conducted through the window of the Mars family kitchen
Their small business began to grow, and in 1911 the couple founded the companyMar-O-Bar. Frank's dream is to leave his hired job forever and become an owner own business has become a reality.
At that time, the main assortment of the Mars confectionery family were the most different fillings. The idea that changed Frank's whole life came to him completely by accident.
One day he and his son Forrest went to the store. The son asked his father to buy chocolate. In those days, chocolate could only be bought by weight, which was not very convenient. Customers were constantly getting dirty.
It was at that moment that Frank thought, why not start selling small pieces of chocolate wrapped in foil?
The idea seemed promising to Frank, and after consulting with his wife, they decided to try it. The result of this test was the birth of the now world-famous candy bar MilkyWay. By 1925, Milky Way would be a recognized market leader.
In the 20s, Mars will have its own factory in the suburbs of Chicago. The company's staff will begin to grow. All this will result in the emergence of new products, among which will be the legendary chocolate Snickers bar , which is still one of the flagships of the Mars product line.
Having received an excellent education at Yale University, Forrest Mars prepare to become an entrepreneur. There are some gaps and differences of opinion among historians in this part of the history of the Mars family.
It is known that after university, Forrest went to England, where he went into business unrelated to his family’s business. One of the versions claims that he did this on the instructions of his father in order to try to organize his own business on his own.
According to another version– the reason for such actions was a conflict with his father and a break in their relationship. But what is known for sure is that Forrest started his new business with Frank’s money.
In 1932, Forrest Mars purchased a manufacturing facility in the town of SLO. It is this factory that will become the parent of another brand - chocolate barMars, which is in no way inferior in popularity to its brother, Snickers.
However, the first success was not easy for Forrest. At first he didn’t even produce his own chocolate, but bought it from Cadbury.
Forrest Mars, unlike his father, had a more global mindset. He was a proponent of the idea of differentiation. That is why the company introduced such products as pet food – Whiskas and Pedigree.
If the founder Mars is responsible for the birth of the Milky Way brand, then his son can be credited with an equally famous product - candiesM&M's.
The idea of creating these sweets came to Mars Jr. when he was in Spain. Problem chocolates was that they melted in your hands. Especially on hot days.
Mars solved this problem by covering the candies with a special coating. And overnight, M&M's gained widespread consumer acceptance. The success was so great that Forrest decides to rename the company M&M Ltd..
The next step towards success for the Mars company was the purchase Uncle Ben's– one of the leaders in the rice market instant cooking. Forrest began to come to the USA more often, and in 1964 his company and his father’s brainchild merged - a giant was born M&M/Mars.
However, there was no talk of entering the stock exchange. Forrest believed that the company should remain a family asset. At least until his death, it was pointless to talk about selling any part of the company.
It is known about some innovations that Forrest Mars used in his company:
Today, Mars is owned by the third generation of the family - Jacqueline, Forrest Jr. and John. They are not involved in direct management. This function is performed by a hired person - the general director of the Mars company, Paul Michaels.
Mars owns world-renowned brands in three industries: confectionery, pet food, and rice.
Surely you know brands such as Milky Way, M&M’s, Twix, Skittles, Snickers, Whiskas, Chappy, Pedigree, Uncle Ben’s, Dove Chocolate, Bounty, Royal Canin and many others.
Finally, Mars was the first to introduce beverage dispensers that were capable of accepting paper money. This is another area of the company’s activities that few people know about.
What can quickly satisfy your hunger, give you energy, new strength and lift your mood better than chocolate? It is difficult to find any other product that has the same invigorating effect on the body. Chocolate "Mars" was loved by many children and adults who appreciated its special delicate taste. Let's find out the history of the appearance of the bar, its composition and information about how many calories are in such a delicacy.
Sweet lovers do not at all associate the name of the bar with a planet in the solar system or the ancient Greek god of war.
In fact, the chocolate bar inherited its name from the founder of the confectionery company, the American Frank Mars.
In the small town of Tacoma, together with his wife, in order to provide for their family, he began preparing chocolates, adding butter filling to them. Delicious treat The residents liked it, and from a small kitchen in 1911 a whole company emerged, called the Mars Candy Factory.
The first successful discoveries of the developing American company were Milky Way and Snickers bars, in the production of which Frank Forrest's son had already taken an active part. It was he who, in search of worldwide popularity, went to the UK to try his luck, not forgetting to take with him good start-up capital and recipes for chocolate sweets.
Black wrapper with bright red letters - the famous Mars chocolate bar appeared in this design in 1932 and has remained almost unchanged since then. Milk chocolate with caramel filling was presented as a product that was not just tasty, but also healthy, allowing you to quickly replenish energy reserves. It is worth noting that this advertising ploy still produces good results.
Mars Incorporated gradually absorbed smaller firms and grew into a corporation that included not only confectionery factories, but also factories for the production of drinks, pet food, chewing gum, sauces, and instant food.
Today, the corporation's headquarters is located in McLane, America, and its owners are Forrest's grandchildren: John, Edward and Jacqueline.
The company, which at the beginning had 12 people, including members of the Mars family, today boasts more impressive numbers. According to the official website of the corporation https://www.mars.com/global, only one of the chocolate production industries is represented in 19 countries, where more than 15 thousand people work.
In Russia, Mars began its confident steps in 1991, when it opened its official representative office in the form of JSC Masterfoods. In 1995, under a different name - Mars LLC - many company offices were already opened throughout the country and in other CIS countries.
And 1996 was marked by the opening of the first chocolate factory in the town of Stupino near Moscow. It is here that today the main office of Mars LLC, which does business in 12 CIS countries, is located.
Today in Russia there are already 9 factories in 4 different regions that produce Mars products.
Schoolchildren's love for candy bars has a completely logical justification. After all, among beneficial properties chocolates - a significant increase in mental strength, even after heavy workload in class. Therefore, before a serious test, exam or test, the treat turns into a medicine that stimulates brain activity.
But you can’t get too carried away with this kind of “therapy”, because high calorie content product will be able to add extra pounds and associated health problems in a short period of time.
And then the slogan “Treat yourself every day - you will die happy and young”, invented in one of the countries, will not look so harmless. Everything is good in moderation, especially chocolate.
The bar gets its special taste thanks to its caramel filling. What does this delicacy consist of?
The packaging indicates that the bar may also contain crushed peanuts.
Chocolate has a special nutritional value due to the large amount of carbohydrates - 68%, therefore the calorie content of such a delicacy is high - 455 kcal per 100 grams.
Nougat, sweet caramel and milk chocolate make these sweets especially tasty and tender. The melt-in-your-mouth dessert brings real pleasure to both children and adults with a sweet tooth.
In addition, thanks to the almost natural composition of the product, the bars are safe for the body. Unless, of course, you get too carried away with eating them. People who are prone to obesity should be especially careful about the amount of chocolate in their diet.
“Mars” is an ideal way not only to enjoy yourself, but also to recharge yourself in order to move on, to new discoveries and bright impressions.
In the kitchen of a small American house in Tacoma, Frank Mars and his wife prepared butter-filled chocolates - this is how a great corporation was born. All city residents fell in love with these sweets, so in 1911 the Mars Candy Factory company was formed.
First, the Milky Way bar gained success. In 1930, Snickers was created, the cost was small - 5 cents. Frank did not have great ambitions; his main goal remained to provide for his family. Son Forrest wanted worldwide recognition, so he took $50,000, the recipe for the product, and left for England.
The manufacturer of the Mars bar, Forrest, positioned it as not only a tasty treat, but also beneficial. The advertisement said that it is a source of strength and vigor, as it relieves fatigue.
The filling contains sugar, milk powder, glucose syrup, salt, low-fat cocoa powder, malt extract, protein powder, 0% fat milk powder, whey powder. The composition of chocolate includes cocoa butter, 0% fat milk powder, cocoa mass, whey, vanillin, lecithin, lactose.
Chocolate contains iron, magnesium, and antioxidants. Eating Mars chocolate improves your mood and improves digestion.
Shelf life - 9 months. It should be stored at a temperature of 5-22 degrees, with air humidity not exceeding 70 percent.
At parties in Scotland, fried chocolate bars are served instead of hamburgers. The Scots say “Eat one a day and die young and happy.” This indicates that you should not get carried away with them (they contain quite a lot of calories). For the recipe you will need:
Scottish national dish recipe:
The bar won the love of teenagers, still remaining one of the most popular snacks. When consuming it, the main thing is to observe moderation so that you can use it until old age without a twinge of conscience.
How are billion-dollar corporations born? Where does their procession begin and how much work and effort was invested in their creation and development?
It is difficult to answer these questions. And each such company had its own path. But no matter how the circumstances developed, this path was always difficult and only the perseverance and faith of the creators led them further to the goal and success.
As in many similar cases, it all started with a small family business, when Frank Mars and his wife, in their own kitchen in a modest house in the city of Tacoma (USA, Washington state), made small sweets with butter filling at night. No matter how simple these sweets were, they were loved by the locals.
That's why in 1911 The Mars family registered their first company, Mars Candy Factory. But fame and first big success Mars brings creation to the family Milky Way chocolate bar. This unusual bar not only allowed Mars to expand production, but also to move to Chicago (USA, Illinois).
In 1930 in American markets there is a new chocolate one Snickers bar, which costs only 5 cents each. The company's turnover and profits grew by leaps and bounds.
Frank Mars He was quite happy with this course of life, and he never sought to create a large, world-famous corporation. He already wanted a quiet life in abundance, which he managed to provide for himself. But here his grown son Forrest Mars he wanted almost world domination and therefore in 1932, having received 50 thousand dollars and a recipe for a Milky Way bar from his father, he left for England.
Forrest creates a new bar that calls its name Mars, and unlike Milky Way and Snickers, it uses high-quality, smooth milk chocolate and caramel filling. To attract the attention of Europeans to his products, he is positioning the new Mars bar, not just as a sweet treat, but as a healthy treat. The slogan appears in commercials that Mars is a charge of energy and strength and he helps relieve fatigue.
But Forrest's main discovery and the main product of his company was the appearance M&M's candy. Thanks to a special protective shell, such candies did not melt in their hands, and their multi-colored coating attracted the attention of children.
But since 1950, Forrest begins to buy up and absorb many companies, and not only those involved in the production of sweets. The Mars company began to produce pet food, various drinks, instant foods, chewing gum and much more.
And in 1970, the Forrest Mars Corporation developed and introduced vending machines for chocolates and candy bars throughout America, and later it became possible to charge these machines with tea, coffee and even ice cream. Forrest begins opening production facilities around the world.
